Pinterest reports that the most popular things in weddings will be laid-back celebrations, vintage aesthetics, colorful vow exchanges, as well as gothic nuptials.
- Laid-back celebrations - The site predicts we’ll see fewer over-the-top, elaborate weddings with enormous guest lists and more intimate events that focus on the guest experience. Pinterest reports searches for “simple wedding gowns” have increased 205% over the last year, “Natural glam makeup” searches are up 710%, while “small backyard wedding reception” searches have increased 300%.
- Vintage aesthetics - At the end of 2023, Pinterest’s forecast shared that retro weddings would skyrocket this year and their search data shows they’re right. For decor, “70s inspired wedding” saw the biggest jump, an 1800% increase from last year. “Vintage inspired wedding” climbed 240% over the past year and searches for “vintage wedding rings antique” have gone up 430% since 2023.
- Colorful vow exchanges - Pinterest search data shows “colorful eclectic decor” has increased 325% from last year, while “colorful bridal bouquet” searches are up 70%. Searches for “colorful garden weddings” have climbed 650%, while “red heart cake” searches jumped 130% since last year.
- Gothic nuptials - But not all brides and grooms want a rainbow of hues on their wedding day. Gothic weddings featuring dark, moody decor are also trending, with “dark fantasy wedding” searches seeing a 1650% increase, while searches for “Victorian gothic wedding” have increased 170% over the last year.